TCoB before Twittering It Up

An editor at John Wiley & Sons recently “retweeted” about a book his company published was available in audio form and soon available on the Kindle.  I think it’s great to find out from the source what’s coming, why it’s cool, and how it was made.  However (there’s always a ‘however’), there’s a fundamental problem.
Why [...]

Is it too late to start a new site?

I get this question a lot, and I’ve faced it myself when helping professionals “position” themselves. Should you bother? So, is it too late?
Yes, if:

you plan on repeating what is already found on established sites.
a condition of success is 150,000 subscribers by the end of the month.
the topic is interesting to you on most [...]

Thicksole Launches Contemporary Business Weekly Updates

We’re happy to launch a new blog today for John Wiley & Sons!  The idea of this site is to provide stories from today’s headlines and show how they apply to the lessons and concepts in the bestselling text, CONTEMPORARY BUSINESS.
What a fantastic way to build a relationship with the professors that are using the [...]

Walk the Line Between Jerk and Invisible

Seth Godin had a post titled “Fitting in vs Standing Out” and I had a tough time getting it out of my head.  Here’s my take at a visual of the article:

Link it up for the Weekend (3.20.09 edition)

Here are a few things we found on the web this week that you might find useful/valuable:

Keep Calm and Carry On – yeah, right. — 43folders brought this weak movement to my attention, with the awesome antidote by moleitau.
How 2 Blog if U Suk at Writin’ – If you ever needed an alternative to writing [...]

Old Plan vs New Plan

I think it goes something like this…

Your Site as a Supplement to Your Book

The traditional time that it takes to publish a book is extraordinary compared to the general news cycle we all live with today.  Plus, your book will probably live on a few years before a new edition is produced.  This makes for a perfect opening for a professional blog/website.
When authors ask me, “what should I [...]

The Overwhelm of “Getting Started”

When I talk with publishing professionals (and I talk to A LOT of them) about starting their own website or blog, the first response is almost always along the lines of, “That sounds great, Paul, but I already have a full time job.”
In a nutshell, if your publishing job looks the same as it did [...]

Starting is Easy. Finishing is Hard.

I’m not sure if there’s a way to calculate the number of abandoned blogs/websites, but it must out number the maintained ones 5 to 1 (maybe 50 to 1?).  Ever come across a site with more “coming soon” pages than pages with content?  What’s really weird is when those pages are 3 years old.
Hey, who [...]

Link it up for the weekend

Branding 101: How to Promote Your Blog Like the Big Guys Do – Want some good blog advice from an author that started wtih zero readers and on to the Amazon.com bestseller list?  Check out Leo Babauta’s article (author of Power of Less: The Fine Art of Limiting Yourself to the Essential…in Business and in [...]

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