Have you ever emailed a writer/blogger to never receive a response?  How about a small business?  A major corporation?  Me too.  Really, nobody expects a response anymore.  It’s a known fact that people are overwhelmed with email.  They’re “swamped”.  They’re “buried”.  They seem to be constantly “digging out”.  There are even consultants to teach you how to “process” your messages.

In reality, these non-responders are mediocre.  Their lack of response is expected. They’re unremarkable.

If someone takes the time to email you, do you respond or do you do what 95% of folks do?

Yesterday I sent Seth Godin (who I never met and he couldn’t pick me out of a lineup) an email  regarding the new iPod Shuffle.  Apple’s product page shows a Shuffle with “Small is the new big” engraved on it.  I shot it off to Seth, and, true to form, he replied.  Two lines and I wasn’t looking for anymore than that.  Actually I was expecting less.

He’s a remarkable guy that writes remarkable books.  Plus he walks the talk.

Do you?