The Overwhelm of “Getting Started”

When I talk with publishing professionals (and I talk to A LOT of them) about starting their own website or blog, the first response is almost always along the lines of, “That sounds great, Paul, but I already have a full time job.”

In a nutshell, if your publishing job looks the same as it did 10 or 15 years ago, there’s a good chance you’re not going to have to worry about being burdened with that full time gig much longer.

Having your own site/blog/brand is as essential today as a publicist’s Rolodex or a marketer’s co-op budget was 5 (and 30) years ago.  In the coming weeks we’ll look at the things you can stop doing to make room for a website (or things a website can do better) and help to evolve the industry.