The traditional time that it takes to publish a book is extraordinary compared to the general news cycle we all live with today.  Plus, your book will probably live on a few years before a new edition is produced.  This makes for a perfect opening for a professional blog/website.

When authors ask me, “what should I blog about,” I just tell them to stick to what they know best, or what they are learning about.  What they’re obsessed with.

A well run site will help:

• Apply the content of your book to today’s headlines
• Share the advice in your print book to challenges in the news.
• Create new, relevant case studies pulled from the leading stories
• Breathe new life into your title and build the relationship with your readers
• Stay current and make your “backlist” title “frontlist” again