Your Site as a Supplement to Your Book
Posted: March 17th, 2009 | Author: Paul Mayson |Filed under: Blog, New Marketing, New Publicity, Positioning | No Comments »

The traditional time that it takes to publish a book is extraordinary compared to the general news cycle we all live with today. Plus, your book will probably live on a few years before a new edition is produced. This makes for a perfect opening for a professional blog/website.
When authors ask me, “what should I blog about,” I just tell them to stick to what they know best, or what they are learning about. What they’re obsessed with.
A well run site will help:
- Apply the content of your book to today’s headlines
- Share the advice in your print book to challenges in the news.
- Create new, relevant case studies pulled from the leading stories
- Breathe new life into your title and build the relationship with your readers
- Stay current and make your “backlist” title “frontlist” again
Posted: March 17th, 2009 | Author: Paul Mayson |
Filed under: Blog, New Marketing, New Publicity, Positioning | No Comments »

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