I get this question a lot, and I’ve faced it myself when helping professionals “position” themselves. Should you bother? So, is it too late?

Yes, if:

• you plan on repeating what is already found on established sites.
• a condition of success is 150,000 subscribers by the end of the month.
• the topic is interesting to you on most days.

No, if:

• you’re the best at what you do.
• you’re obsessed with a topic and have a unique voice to put behind it.
• it doesn’t matter if you’re catering to 5 people or 500,000.  Either way you’re going to want to cover your topic.