TCoB before Twittering It Up
March 30, 2009 by Paul Mayson · Leave a Comment
An editor at John Wiley & Sons recently “retweeted” about a book his company published was available in audio form and soon available on the Kindle. I think it’s great to find out from the source what’s coming, why it’s cool, and how it was made. However (there’s always a ‘however’), there’s a fundamental problem.
Why is the Kindle version available weeks after the print book? Technically, it could be available months before the print book. I asked. I didn’t receive an answer.
We recommend taking care of the core business before spending time on Twitter glossing over shortcomings. Everyone points to the fact that Zappos CEO, Tony Hsieh, is on Twitter. If Zappos wouldn’t offer such killer customer service as a pillar of the business, would it matter? If the CEO of Mike’s Shoes (a shoe store like 99% of all shoe stores) started Twittering, would it raise eyebrows. No. The fictitious Mike’s shoe business is boring, unremarkable, and ordinary.
Twittering doesn’t make your business great. Make your products and services amazing, and tell us all it about it later.
