Working Out an Idea – The ReadWrite Theme
Category: Wordpress February 14, 2012


Every time I demo a new WordPress site, the reaction is overwhelming.  The ease of use, clarity, and structure of a well built site blows away non-technical pros that are used to being chased away from technology either by an overzealous tech person, or by a shoddy CMS that is set up for only the developer that put it together.  At the end of those calls, I end up thinking, “why don’t more people use this?!”.

For one, there’s all that in-between work of buying a domain, setting it up on a server, installing WordPress, configuring a theme, and then you get to the fun part.  So, I’ve been working on a new super affordable “package” for any non-technical professional that needs a website and doesn’t want to get bogged down in the technical aspects.

To start, I’m putting together a custom theme for Authors and Publishers.  It’s being set up to feature a new publication but flexible enough to handle a library of titles.  It will also handle all of the other activities that the author is up to.  Here’s a sneak peek:

Launching in 3 different color schemes, there should be one to get you started.  Along with the theme, I’m teaming up with the NYC-based hosting company, ClearDev, to take care of purchasing a domain, setting up hosting, installing WordPress (via their automated installer – the INSTALLATRON), and configuring the theme.

After that, we’ll meet via GoToMeeting for a quick one-on-one overview (less than an hour) of how to manage your new site in WordPress.  It’s everything you need and I can’t think of a way to make it easier.

Well, there are a couple more things I plan on throwing in, but I’ll save those for launch.

In the meantime, check out the shot above and any feedback or questions you have, feel free to fire them off in the comments or hit me in the “contact” form.  The feedback has been great lately and I appreciate it.

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