Category: News March 30, 2012

Listening to Adam Carolla this morning, Adam pulled back the curtain on the machine that’s driving his new book, Not Taco Bell Material. I edited down the entire clip, but in a nutshell, Adam, the author, booked himself on Jimmy Kimmel Live to unveil the cover of his new book. This is a booking most publishing publicity departments would die to book. So, after 8 minutes talking about the book on national TV, they point everyone to Amazon to buy the book.

Here’s what people saw:

No cover, but lots of excuses (“being cautious” & “monitoring”).  Here’s the audio…

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Or, download here.

Luckily Adam has his own site, his own wildly popular podcast, and enough know-how to put a cover up online.  Here’s the cover, by the way (not so hard to do, really):

If you’re an author and are finally living the dream by signing with a major publisher, you have as much, if not more, work to do than if you were self-publishing.  Build a site as a central hub to all things you and your book.  It’s simple, affordable, and critical.