Listening to Adam Carolla this morning, Adam pulled back the curtain on the machine that’s driving his new book, Not Taco Bell Material. I edited down the entire clip, but in a nutshell, Adam, the author, booked himself on Jimmy Kimmel Live to unveil the cover of his new book. This is a booking most publishing publicity departments would die to book. So, after 8 minutes talking about the book on national TV, they point everyone to Amazon to buy the book.
Here’s what people saw:
No cover, but lots of excuses (“being cautious” & “monitoring”). Here’s the audio…
Or, download here.
If you’re an author and are finally living the dream by signing with a major publisher, you have as much, if not more, work to do than if you were self-publishing. Build a site as a central hub to all things you and your book. It’s simple, affordable, and critical.