Early in 2000, I noticed people were getting bogged down with technical issues instead of doing the real work that would grow their businesses or improve their lives. Working all over NYC, I called the company “Thicksole” (“tired legs” was just too weird). The basic idea was, “tell me what you do and I’ll work to help you do it better using affordable technology.” During that time there was a lot of one-on-one training using personal computers, networking, productivity methods, and troubleshooting… oh, the troubleshooting.
As my client base grew, I was getting a ton of referrals to folks that were really getting the run around from consultants that promised to get their name, brand or product on the Internet. Most tech companies disguised services behind wild pricing schemes and ridiculous terminology and buzz words. For the individual professional, author, entrepreneur, or publisher looking to grow their personal brand, it was overwhelming (and expensive!). With over 15 years of experience in technology, publicity, marketing, and publishing, I found my new niche.
As an investor & partner at ClearDev.net, an NYC-based web hosting company, I gained access to everything anyone would need to put together a professional, flexible website that my clients could fully manage and customize as necessary. Plus, working with Open Source platforms, like WordPress, I continue to offer professional applications at affordable prices.
In 2008, I started working more specifically with authors and publishers to not only launch websites, but also train users on what I started calling the “frequency shift” in building a brand, and all the social networking stuff that is booming in popularity. In 2009, I launched our first iPhone app for John Wiley & Sons.
WHAT I DO:
- Website design, development, maintenance, and hosting
- iPhone App development
- Technology coaching & training
So there you have it. If this sounds like a good fit, send me an email and maybe we can work together! Also, feel free to check out the blog for daily updates, thoughts, and opinions about the frequency shift going on in some many businesses.