Audio Download Center for McGraw-Hill

We just shipped off the new “Audio Download Center” for McGraw-Hill.  It came out pretty nice and allows for students to buy audio downloads in DRM-free, MP3 format at a bargain price.  The CD version of the products are around $30 – $50 each, and these MP3’s are going for around $5-$6.  Pretty nice.
We also [...]

Reusing Your Template

A few months ago we put together a Wordpress site for John Wiley & Sons with a custom template modeled after their main site.  Instead of a one and done job, they were able to reuse the design for multiple sites!
This does a few things —- carries a consistent brand across different products, keeps costs [...]

New site is live – The Stamford Review

We just moved this over to the live server yesterday and we like the way it came out!  This was designed by Melissa Gorman over at The Company Standard, and we coded it up.  In the coming weeks we’ll build in a shopping cart and possibly a CMS, but we had to get it live [...]

If this sounds familiar, you need Thicksole.

Don’t be bullied by the cool kids

With a lot of marketers, intimidation has come a long way on the Internet.  Years ago, they were intimidated by the technology, then by what to say and where to say it.  Today, many marketers are being bullied by the cool kids that are acting as an anti-marketing/anti-publicity task force.
Many popular bloggers sigh and moan [...]

The B&N Kindle?

Engadget has a story up about the possibility of Barnes & Noble launching it’s own ebook reader.  Here’s a snip:
Everyone else is doing it, so why not Barnes & Noble too? That’s the talk following last week’s CTIA at least, where mysterious “insiders” were reportedly abuzz about the possibility of a B&N e-book reader that, [...]

Are You Changing Fast Enough?

If you are doing the same things you were doing 5 years ago to advance your career or business, take 4 minutes and watch this video:

Competition and the speed of change is even shocking to those of us that work with technology. What are you doing to keep pace? Do you have the [...]

TCoB before Twittering It Up

An editor at John Wiley & Sons recently “retweeted” about a book his company published was available in audio form and soon available on the Kindle.  I think it’s great to find out from the source what’s coming, why it’s cool, and how it was made.  However (there’s always a ‘however’), there’s a fundamental problem.
Why [...]

Is it too late to start a new site?

I get this question a lot, and I’ve faced it myself when helping professionals “position” themselves. Should you bother? So, is it too late?
Yes, if:

you plan on repeating what is already found on established sites.
a condition of success is 150,000 subscribers by the end of the month.
the topic is interesting to you on most [...]

Thicksole Launches Contemporary Business Weekly Updates

We’re happy to launch a new blog today for John Wiley & Sons!  The idea of this site is to provide stories from today’s headlines and show how they apply to the lessons and concepts in the bestselling text, CONTEMPORARY BUSINESS.
What a fantastic way to build a relationship with the professors that are using the [...]

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