We put together a nice, clean Wordpress blog site for Bob Wysocki’s project management powerhouse: Effective Project Management: Traditional, Agile, Extreme
You can check it out here: http://wysockiepm.com.
I get this question a lot, and I’ve faced it myself when helping professionals “position” themselves. Should you bother? So, is it too late?
Yes, if:
No, if:
Seth Godin had a post titled “Fitting in vs Standing Out” and I had a tough time getting it out of my head. Here’s my take at a visual of the article:
I think it goes something like this…
Have you ever emailed a writer/blogger to never receive a response? How about a small business? A major corporation? Me too. Really, nobody expects a response anymore. It’s a known fact that people are overwhelmed with email. They’re “swamped”. They’re “buried”. They seem to be constantly “digging out”. There are even consultants to teach you how to “process” your messages.
In reality, these non-responders are mediocre. Their lack of response is expected. They’re unremarkable.
If someone takes the time to email you, do you respond or do you do what 95% of folks do?
Yesterday I sent Seth Godin (who I never met and he couldn’t pick me out of a lineup) an email regarding the new iPod Shuffle. Apple’s product page shows a 
Shuffle with “Small is the new big” engraved on it. I shot it off to Seth, and, true to form, he replied. Two lines and I wasn’t looking for anymore than that. Actually I was expecting less.
He’s a remarkable guy that writes remarkable books. Plus he walks the talk.
Do you?
Dan Lyons, aka: The Fake Steve Jobs, wrote a piece for Newsweek awhile back, around the idea that although blogs can do a lot of wonderful things, but making money is not one.
Dave Winer, the man behind technologies like RSS and podcasting, responded with a fantastic and honest blog post:
How I made over $2 million with this blog
It’s an attention grabbing headline, indeed. But Dave takes a more rounded look at how a blog can drive income and reduce costs. Not in a “get rich quick” kind of way, but looking at a blog as a core business component. Just like someone would include a publicity department, marketing department, or mail room, a blog is a key spoke in the wheel.
Here’s the bottom line (from Dave’s article):
…and all I did was what any blogger does — talk about what I’m doing. And that’s the role of a blog, it’s a way of communicating what you’re doing. Companies, consultants and authors need to do a lot of communicating, and blogs allow you to go direct, and be more efficient, less diluted. People get a real feel for who you are and how you think and what you’re like as a person.
Can you still afford not to build blogs into your business?