Five Big Business Books Publishing Next Month (May 2017)

About 291 new ISBNs (products) are scheduled to ship in the Business and Self Help categories in May, 2017.  We combed through the list and quickly pulled out some projected winners (not saying the rest are losers).  Here’s the list and our reasoning for each:

William Morrow
9780062429308
Blanchard
One Minute Mentoring
5/2/2017

Here’s a slam dunk.  Ken Blanchard is a business book legend and this new one carries over the classic “One Minute Manager” look and style (aka ‘branding’).  He has a fully loaded web platform and has hired a heavy hitting PR team to get this new release everywhere online.

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Penguin
9781524734411
Trump
Women Who Work
5/2/2017

I’m not sure who will buy more of this book – the diehard Trump fans or the people that just want to rip it apart.  Either way, I’m betting bestseller just due to the “Trump” factor.  I know – really stepping out on the ledge.  You can also bet on lots of media coverage and bought shelf space.

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Center Street
9781455548224
Maxwell
The Power of Significance
5/2/2017

John Maxwell is a self-help machine.  Looks like this is one of four books he’s cranking out this year.  “My name is John Maxwell and I’m your friend.”  Whoa.  These books are basically a gateway drug into the Maxwell World.  Go to the site and you’ll see a store (that looks nothing like the main site) that sells everything from the books to DVDs and workshops.  An empire that rolls on!

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St. Martin’s Griffin
9781250130822
Herjavec
You Don’t Have to Be a Shark
5/30/2017

A paperback version from a shark.  Good chance you’ll see this on the tables in stores and across traditional media (CNBC, etc).  Traditionally, these major personalities suck of a lot of the marketing dollars. If you’re one of the other 285 books hitting the shelves this month, it’s up to you to make something happen.  What’s your plan?

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Portfolio
9781591848011
Sinek
Leaders Eat Last
5/23/2017

Another paperback release but this author is a hustler. He’s got a couple powerful books and he built a stable or products around them. His site is a little disjointed, and unclear although it looks nice.  Oh – that’s a big thing.  Authors will dump all the money in getting a site that looks great – but they forget that it has to convert.  These aren’t business cards – your website should be a platform that speaks to a specific audience with a clear message and action plan.  “Imagine a world where we feel safe at work” in a slider isn’t really it (but that font is cool).

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Virtuonica
9780997651409
LaPorte
White Hot Truth
5/16/2017

I said 5 but went with 6.  Danielle Laporte has been showing up on some podcasts on my phone (even though I’ve had no prior knowledge of her), and she’s tearing it up.  There’s a lot going on with the site – another slick design but I’m not sure what visitors are supposed to do.  That’s an issue.  But, there are no social networking links in the main navigation and that gets points. High five!

Publishing This Week – April 17, 2017

Here’s a quick list of what’s publishing this week in Business & Self Help. More and more titles and less and less attention. Googling a number of these authors, I can already tell you which books will never make it. Looks like the winner is the Brian Tracy book, “Eat That Frog!”. Here’s an author that has it together – easily found in search, clean site that immediately tells visitors the 3 keys:

  1. What is it?
  2. Who’s it for?
  3. What do I get?

It’s not over designed and it’s about the audience – NOT the author.

If you look other titles, like David Stevenson’s “Secrets of Wealthy People” or Jason Poole’s “Hustler’s Handbook” – both good titles that sound like they could be something.  But, when you do a search… there’s nothing happening.  Best case scenario for these two is they get picked up as a related title on Amazon and sales happen that way (in addition to friends and family).  But that’s it… There’s no follow-through.  “I bought the book – now what?”

How about a 7 day Hustler’s Quick Start Course?  Or a  30 Day Course to Adopt the top 10 Habits of Wealthy People?  These books might be great and sell 100,000 copies, and I might be wrong… But even if they are both great successes – they could have been greater with the development of an online platform.  That’s fact.

Here’s that list I mentioned…

Future Challenges in Evaluating and Managing Sustainable Development in the Built Environment 4/17/17
How You Learn Is How You Live 4/17/17
The Millennial Myth 4/17/17
Eat That Frog! 4/17/17
Reinventing Yourself, 20th Anniversary Edition 4/17/17
Problem Solved 4/17/17
Career Development All-in-One For Dummies 4/17/17
Where to Play 4/17/17
Warren Buffett’s Corporate Values + Website 4/17/17
Mergers and Acquisitions Basics 4/17/17
Forex Trading Strategies 4/17/17
Football’s Secret Trade 4/17/17
The Leadership Habit 4/17/17
Wiley 11th Hour Guide for 2017 Level III CFA Exam 4/17/17
Wiley Certified Financial Planner Exam Review 2017: Essential Bundle 4/17/17
Fixing Business 4/17/17
Location Strategies and Value Creation of International Mergers and Acquisitions 4/17/17
Current and Emerging Issues in the Audiovisual Industry 4/17/17
International Specialization Dynamics 4/17/17
Resisting Corporate Corruption 4/17/17
Secrets of Wealthy People 4/18/17
The Top 1% 4/18/17
Grief Is a Journey 4/18/17
Chicken Soup for the Soul:  Inspiration for Teachers 4/18/17
The New Rules of Work 4/18/17
The Power of Broke 4/18/17
101 Things All Young Adults Should Know 4/18/17
The Diamond Process 4/18/17
Beyond the Label 4/18/17
Dual Transformation 4/18/17
The Power of Naming 4/18/17
Practicing the Here and Now 4/18/17
The Millennial Book 4/18/17
U Thrive 4/18/17
Stop Anxiety from Stopping You 4/18/17
The Irresistible Consultant’s Guide to Winning Clients 4/18/17
The Hustler’s Handbook 4/18/17
The Ethical Careers Guide 4/18/17
The Angry Therapist 4/18/17
Currency Conflict and Trade Policy 4/18/17
Talent Unleashed 4/18/17
You, Disrupted 4/18/17
The Five Longings 4/18/17
The Third Wave 4/18/17
The List 4/18/17
Dreamcatcher 4/18/17
Journal Sparks 4/18/17
Emotional Rescue 4/18/17
Mindshift 4/18/17
You Are a Badass at Making Money 4/18/17
The Little Black Book of Innovation, With a New Preface 4/18/17
The Art of Productivity 4/18/17
The ChangeAbility Deck 4/18/17
Norman Rockwell’s Triple Self-Portrait from The Saturday Evening Post Notebook 4/19/17
Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You 4/20/17
Money 4/21/17
Tools for Helpful Souls 4/21/17
Sustainability in Fashion 4/21/17
Tap 4/21/17

305 Business & Self Help Books Set to Publish in April, 2017. How Can Authors Break Through?

Here’s a short, 5 minute video that gives a snapshot of the number of books publishing this month in the Business & Self Help categories.  I sent it out to a few authors and they seemed to get some good info from it, so here it is for all to see:

In case you think this is just an oddball month, I did a quick search and found (SPOILER ALERT for coming months) the following for the Self Help & Business categories:

  • 291 titles in May
  • 362 titles in June

And… there are some heavy hitting authors in the comings months, but I’ll hold off on that reveal until later.

What are you doing to prep for your book launch?  And the following 18 months? Fire off in the comments below.