Publishing This Week – April 17, 2017

Here’s a quick list of what’s publishing this week in Business & Self Help. More and more titles and less and less attention. Googling a number of these authors, I can already tell you which books will never make it. Looks like the winner is the Brian Tracy book, “Eat That Frog!”. Here’s an author that has it together – easily found in search, clean site that immediately tells visitors the 3 keys:

  1. What is it?
  2. Who’s it for?
  3. What do I get?

It’s not over designed and it’s about the audience – NOT the author.

If you look other titles, like David Stevenson’s “Secrets of Wealthy People” or Jason Poole’s “Hustler’s Handbook” – both good titles that sound like they could be something.  But, when you do a search… there’s nothing happening.  Best case scenario for these two is they get picked up as a related title on Amazon and sales happen that way (in addition to friends and family).  But that’s it… There’s no follow-through.  “I bought the book – now what?”

How about a 7 day Hustler’s Quick Start Course?  Or a  30 Day Course to Adopt the top 10 Habits of Wealthy People?  These books might be great and sell 100,000 copies, and I might be wrong… But even if they are both great successes – they could have been greater with the development of an online platform.  That’s fact.

Here’s that list I mentioned…

Future Challenges in Evaluating and Managing Sustainable Development in the Built Environment 4/17/17
How You Learn Is How You Live 4/17/17
The Millennial Myth 4/17/17
Eat That Frog! 4/17/17
Reinventing Yourself, 20th Anniversary Edition 4/17/17
Problem Solved 4/17/17
Career Development All-in-One For Dummies 4/17/17
Where to Play 4/17/17
Warren Buffett’s Corporate Values + Website 4/17/17
Mergers and Acquisitions Basics 4/17/17
Forex Trading Strategies 4/17/17
Football’s Secret Trade 4/17/17
The Leadership Habit 4/17/17
Wiley 11th Hour Guide for 2017 Level III CFA Exam 4/17/17
Wiley Certified Financial Planner Exam Review 2017: Essential Bundle 4/17/17
Fixing Business 4/17/17
Location Strategies and Value Creation of International Mergers and Acquisitions 4/17/17
Current and Emerging Issues in the Audiovisual Industry 4/17/17
International Specialization Dynamics 4/17/17
Resisting Corporate Corruption 4/17/17
Secrets of Wealthy People 4/18/17
The Top 1% 4/18/17
Grief Is a Journey 4/18/17
Chicken Soup for the Soul:  Inspiration for Teachers 4/18/17
The New Rules of Work 4/18/17
The Power of Broke 4/18/17
101 Things All Young Adults Should Know 4/18/17
The Diamond Process 4/18/17
Beyond the Label 4/18/17
Dual Transformation 4/18/17
The Power of Naming 4/18/17
Practicing the Here and Now 4/18/17
The Millennial Book 4/18/17
U Thrive 4/18/17
Stop Anxiety from Stopping You 4/18/17
The Irresistible Consultant’s Guide to Winning Clients 4/18/17
The Hustler’s Handbook 4/18/17
The Ethical Careers Guide 4/18/17
The Angry Therapist 4/18/17
Currency Conflict and Trade Policy 4/18/17
Talent Unleashed 4/18/17
You, Disrupted 4/18/17
The Five Longings 4/18/17
The Third Wave 4/18/17
The List 4/18/17
Dreamcatcher 4/18/17
Journal Sparks 4/18/17
Emotional Rescue 4/18/17
Mindshift 4/18/17
You Are a Badass at Making Money 4/18/17
The Little Black Book of Innovation, With a New Preface 4/18/17
The Art of Productivity 4/18/17
The ChangeAbility Deck 4/18/17
Norman Rockwell’s Triple Self-Portrait from The Saturday Evening Post Notebook 4/19/17
Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You 4/20/17
Money 4/21/17
Tools for Helpful Souls 4/21/17
Sustainability in Fashion 4/21/17
Tap 4/21/17

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