The Web Development Shift

Companies used to take months (sometimes years) to discuss, spec, design, build, test, and launch a website. Often, piles of money backed up these future failures, as they were often done by committee and thought of as critical to the success of a department or organization.  Then, after months and months of toiling with ridiculous details (how about we try cornflower blue?) the site launches and it’s all hands on deck.  Weeks (sometimes days) later, the group figures the site is live and it’s mission accomplished. The effort plunges across the board, and the site falls into obscurity.

If somebody took a Sharpie and an index card, it might look like this:

Today, using open source tools, we can keep costs low and develop fast.  We put together sites that are easy to manage and update so the focus is on “post launch.”  What’s the effort the group or individual takes everyday to serve the audience?

If you look at those two graphs, the frequency shift is clear.  What frequency are you operating on?